THIS IS US...

10/06/2013

Name: Rachel Perrett

Job Title: Concessions Manager

How long have you been with Closet? 3 years +

Where and what did you study? Nottingham University, Biochemistry and Genetics.

How did you become a Concessions Manager? I always loved fashion. When I graduated I did some evening classes and got a job working in Debenhams Head Office and then became a buyer.

What do you love most about your job? I love it when a style is really successful and the gamble was all worthwhile.

What is your favourite Closet dress? My favourite dress changes on a weekly basis because we are constantly getting beautiful new styles in everyday. Currently, it is the Floral Racer Bodycon dress, it has come in so many lovely prints, it’s really versatile.

What is the must-have trend this season? Bright prints are selling really well for us – great for holidays as well as summer evenings, especially this Damask Print Dress worn by Caroline Flack recently!

What defines the ‘Closet Girl’ to you? Sophisticated, stylish, feminine and of course a little bit alluring!

How would you describe your style? Sexy chic! I just love wearing bodycon dresses.

Who are your fashion icons? Liz Hurly is my ultimate style inspiration – she always looks sophisticated but glamorous!

What’s the secret behind Visual Merchandising your stock so that it reaches its full potential? I’ve had to get the balance between having our bestsellers on the shop floor and our collection looking inspiring. We are usually in a small space in a store so I’ve put the styles together in our showroom to check they will merchandise well together.

Almari is starting to make a serious impact in the shops, why do you think that is? Almari has its own signature look, pretty prints for occasions and the sensual workwear is really getting popular.

Closet has become known for perfectly fitting women of all sizes. How do you continue to cater to all shapes? Using the best fabrics is our secret, stretch fabrics that still keep their shape well are great for any woman, whether you’re stick thin or curvy.

Wedding season has arrived, what dress would you recommend? For a country wedding I would go for our Closet Floral Print Flare Dress and for a city wedding our Closet Floral Print Racer Dress is ideal with a gorgeous white blazer and heels.

What Closet dress has shone the brightest this year? Our Bodycon Racer dresses in a variety of prints and colours have completely taken over and because of their versatility they can be worn clubbing, shopping and to a wedding. You can’t go wrong! The best has been our Closet Mono Geometric Racer Dress.

Any tips for anyone interested in Buying and Merchandising? Experience on the shop floor is invaluable and a good grasp on figures and an understanding of consumer habits.

What couldn’t you do your job without? Microsoft Excel is the one thing I rely on the most to do my job well. Without it my life would be very difficult and the simplest formula would take a long time to work out. To do this job you have to enjoy maths, there is a lot of it involved in transferring figures into percentages, calculating mark-ups etc.

What do you like to do when you’re not working? Dancing, cooking, dressmaking, upholstery, and kickboxing.

Stay tuned for more interviews with the Closet team including our Head Designer, Wholesale Assistant and E-Commerce Manager.

ASHLEY JAMES IN CLOSET

04/06/2013

The beautiful blonde bombshell Ashley James from one of our fave shows, Made In Chelsea absolutely adores Closet! Here she is wearing our Printed Contrast Dress on the show last night which can be found here: http://www.closetclothing.co.uk/clothing/closet-printed-contrast-dress.html

Ashley James MIC

J727H Contrast Printed Bodycon Dress

THE SUNNY SPRING/SUMMER SHOOT

26/04/2013

Yesterday we completed a fantastic photo-shoot out in the sunshine for our up and coming collection. The images we took will be used for the website as well as press coverage. With perfect weather, we took some excellent summery photos with an amazing team. From the model, make up and hair stylist and photographer to a few of Closet's employees, we worked together to create some beautiful images of the collection. Here are some of the behind-the-scenes photos we were taking throughout the day...

The line of dresses in order, ready to go! The line of dresses in order, ready to go!
The selection of jewellery we had to choose from...there was so much! The selection of jewellery we had to choose from...there was so much!
Shoes, shoes, shoes!!! Shoes, shoes, shoes!!!
Matching the accessories to the outfits. Matching the accessories to the outfits.

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After choosing our final dresses for the shoot, the hair and make-up started!

The hair stylist at work, creating a full-volume curly style that has that summery look. The hair stylist at work, creating a full-volume curly style that has that summery look.
The hair is done...now for the make up! The hair is done...now for the make up!
Not needing too much make-up, our artist created a fresh summer look. Not needing too much make-up, our artist created a fresh summer look.
Last details...bright red nails! Last details...bright red nails!

The model is ready, the team is ready, now the photos are ready to be taken!

Stepping out into the sun! Stepping out into the sun!
Our first look dress for the day, bright and bold yellow! A fantastic look for the summer! Our first look dress for the day, bright and bold yellow! A fantastic look for the summer!
The photographer taking some excellent shots, with a beautiful and fitting background of blossom trees. The photographer taking some excellent shots, with a beautiful and fitting background of blossom trees.
This is a dress from our mono-pop trend, looking bold and beautiful with a pretty detail of a red waist belt. This is a dress from our mono-pop trend, looking bold and beautiful with a pretty detail of a red waist belt.

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Last-minute details being added. Last-minute details being added.

Everyone helping out! Everyone helping out!

Everyone helping out, even the Closet team, holding up the reflector for the photographer.

One of our favourite dresses from the day, a lovely green, and with some beautiful photos taken with the blossom trees.

This jewel necklace went perfectly with this dress! This jewel necklace went perfectly with this dress!
Blossoms! Blossoms!
Retouching the make-up. Retouching the make-up.

Moving onto some of the mono-pop trend...the colours do really POP!

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Action shot! Action shot!
The colours in this print really pop! The colours in this print really pop!
The model showing us the detail of the tie on the back of the dress here. The model showing us the detail of the tie on the back of the dress here.
That red bag!!! That red bag!!!
Our stripey black and white jacket gives a trendy yet sophisticated look. Our stripey black and white jacket gives a trendy yet sophisticated look.
The model getting excited about the bag! The model getting excited about the bag!

Now for our Almari collection:

And this was another favourite from the day, this printed multi-coloured dress looked AMAZING! The accessories we put together with it also make it a summer hit!

Those shoes were extremely high. Well done to the model for coping in them! Those shoes were extremely high. Well done to the model for coping in them!

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Our little friend who helped us with this outfit, wanted to be another model for us!

Awww, the little duck following the model around! Awww, the little duck following the model around!
Nude shoes go so well with this dress! Nude shoes go so well with this dress!

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Canary Wharf in the background, as well as the swan which was watching the model too! Canary Wharf in the background, as well as the swan which was watching the model too!
The model having little too much fun sitting on the rail, was a little scary at one point! The model having little too much fun sitting on the rail, was a little scary at one point!
Such a classic look for Closet, with some lace detail on this bodice of this dress. Such a classic look for Closet, with some lace detail on this bodice of this dress.

The last outfit change!

The white necklace looking beautiful with this dress. The white necklace looking beautiful with this dress.
Again, the model being a little daring so close to the canal! Again, the model being a little daring so close to the canal!
The navy bag sets a lovely contrast against the white dress. The navy bag sets a lovely contrast against the white dress.

IMG_2721And that's a wrap!

Thanks to our amazing model, make-up and hair artist, photographer and the Closet team!

The team at the end of a hard days work! The team at the end of a hard days work!

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